{"id":2953052,"date":"2023-08-02T08:45:55","date_gmt":"2023-08-02T12:45:55","guid":{"rendered":"https:\/\/www.futurity.org\/?p=2953052"},"modified":"2023-08-02T08:49:29","modified_gmt":"2023-08-02T12:49:29","slug":"health-videos-tiktok-2953052-2","status":"publish","type":"post","link":"https:\/\/www.futurity.org\/health-videos-tiktok-2953052-2\/","title":{"rendered":"These 3 health topics fare the best on TikTok"},"content":{"rendered":"
Sexual health, diet, and exercise steal the show when it comes to popular health-related videos on TikTok, a study finds.<\/p>\n
Unfortunately, there’s little else in terms of engaging health-related content on the video sharing<\/a> platform, report the researchers.<\/p>\n The social media platform’s mostly young audience also seems to prefer health-related videos featuring the “role model” appeals of popular influencers, such as their diet or exercise routine, rather than expert medical advice, according to the study in the Journal of Health Communication<\/em><\/a>.<\/p>\n “Not surprisingly, we saw a great deal of role model appeals as influencers have a strong voice on this platform,” says Nicole O’Donnell, an assistant professor of communications at Washington State University and lead author of the study. “The issue we have with this from a health communication perspective is that most of these videos weren’t providing attainable steps for behavior change but rather sharing aesthetic details of what is often a highly unobtainable lifestyle.”<\/p>\n Compared to Instagram, Facebook, and Twitter, TikTok is a relatively new platform with user patterns that scientists are still trying to understand. To address this knowledge gap, the research team, comprised of O’Donnell and communications PhD students Sultana Ismet Jerin and Di Mu, analyzed 400 health-related videos from TikTok’s #EduTok campaign.<\/p>\n